Conserve | About
Close up of men’s rowing team


Our Mission / Our Services Mix

Understanding changes to our natural environment is crucial to the long-term well-being of our planet. Minor changes in habitats, consumption, and industrial “pressure” can have a profound impact on multi-billion dollar industries including food production, energy, navigation and recreation to name a few. The current methods for recording and publishing conservation data are antiquated, proprietary and expensive. Correspondingly, in many cases, the data driving conservation policies is sparse and the means to comply and enforce those policies is prohibitively complex. All of this directly affects how well we manage the conservation of living resources, the impact of development, our food supply and ultimately, our ability to live sustainably.


To address this challenge, Conserve.IO was formed with the singular focus of bringing conservation into the 21st century. We are deploying a mix of mobile, mapping, big-data and crowdsourcing to simplify and scale the collection of conservation data and to make that data more actionable. By doing so, we will better understand changes to our environment, enact better policy, and facilitate consensus action on that policy, leading to more sustained and prosperous existence for all of us.

-The Conserve.IO Team

Mobile Applications


Data Collection Systems and Analytics


Mapping Systems development


Program Consulting


The Team

Brad Winney, Chief Coffee Officer

Brad is the co-founder of several successful start-ups including most recently, EarthNC, a leading provider of geo-spatial software and mobile applications to the navigation industry. Earlier, Brad co-founded Panopto,  a Carnegie Mellon spin-out delivering enterprise video management and search (as a service) to over 500 universities world-wide, and ClariFI a financial data-analytics software concern (sold to S&P / McGraw-Hill NYSE: MHP). Brad’s other leadership roles include CEO of Electrifier (rich media streaming);  SVP of Business Development of Personify (click-stream analytics and data warehousing); EVP / COO of USConnect (system integration services) and Director of Strategic Business Development at Novell (NOVL:US)


Brad is a graduate of the University of Georgia’s Computer Science program.


Virgil ZetterLind, Chief Technology Whisperer

Virgil Zetterlind brings a wealth of technological experience to Conserve.IO focused on solving difficult geo-spatial data management problems. He leads’s efforts in the development of complex iOS, Android, and Google Earth visualizations, geospatial displays, spatial data processing, and mapping for a wide range of customers. Virgil also has a strong background in video and LADAR processing for remote sensing applications.   Virgil has provided direct support as a co-PI on government geo-visualization and remote sensing projects for the DoD, FAA, and NASA.  His work credits also include high-profile Google Earth design projects for Google and the National Geographic Society.


Virgil holds a Masters of Electrical Engineering from the Air Force Institute of Technology and a Bachelors of Electrical Engineering from the University of Missouri – Rolla (Missouri S&T).  Graduating 1st in his class at both schools.



Dr. Randy Kochevar, Science Communications Officer at Hopkins Marine Station, Stanford University – Science Advisor

Randy received his Ph.D. from University of California, Santa Barbara in 1992, where he studied the physiology of deep sea hydrothermal vent and hydrocarbon seep organisms. Randy continued his research as a Postdoctoral Fellow at the Monterey Bay Aquarium Research Institute (MBARI), where he studied the physiology of cold seep organisms in Monterey Bay.

He subsequently became a Research Scientist at the Monterey Bay Aquarium and the manager of their Deep Sea Research & Development Program. In October, 2008, Randy rejoined the scientific community full-time as the Science Communications Officer for Dr. Barbara Block at Stanford University’s Hopkins Marine Station. In his role as Science Communications Officer, he oversees all public education and outreach programs for the lab, as well as managing a variety of research initiatives including the GulfTOPP animal tracking program and the IGFA Great Marlin Race, which he co-founded.


David McGuire, Marine Biologist, Director, Shark – Outreach advisor

A marine biologist and ocean adventurer, David McGuire is the founder of the ocean conservation organization Shark Stewards. Shark Stewards is a non profit project of the Earth Island Institute dedicated to restoring ocean health by saving sharks and protecting critical marine habitat.

As a research associate of the Department of Aquatic Biology at the California Academy of Sciences, he is participating in a long term study of sharks in the San Francisco Bay. A naturalist and educator David leads ocean expeditions ranging from the San Francisco Bay to the South Pacific which are featured in his travel blog Ocean Voices and documentary films.

David has also received numerous awards for his conservation documentary work including an Emmy for the documentary Reefs to Rainforests on the California Academy of Sciences Philippines Biodiversity Expedition.  He sits on several boards including the San Francisco Green Film Festival and the Cordell Marine Sanctuary Foundation. A dedicated shark conservationist,  he is also an active  teacher and lecturer at numerous public events at schools, aquaria and universities.


Jake Levenson – Marine Biologist, Conservation Adviser

From 2007 to 2012 he oversaw IFAW’s work to protect whales from threats such as fishing gear entanglement, collision with ships and ocean noise pollution. While atIFAW he administered a large portfolio of IFAW grants ranging from research on beluga reproduction and parenting in Russia’s White Sea to developing and to testing acoustic buoys that alert ship crews to the presence of whales in shipping lanes by detecting their sounds. Levenson led the development and implementation of IFAW’s Floating Classrooms, a collaborative effort with local associations, schools and the government in Dominica to instill in children there a deeper understanding of how human actions on the land and ocean’s surface affect the fragile life below.

Before joining IFAW, Levenson spent six years at the National Oceanic and Atmospheric Administration (NOAA) where he enhanced preventive outreach to boaters and fisherman for protection of marine mammals in Massachusetts; managed, audited and ensured high quality fisheries dependent data for the largest fisheries in the United States and revamped outreach materials on marine mammals and endangered species regulation.

Levenson has worked and volunteered at the New England Aquarium as an aquarist in Boston and in Newport, R.I., and as a research diver studying eelgrass for signs of disease. Levenson is frequently quoted in national and international media, and has been a speaker or panelist at industry conferences including the National Marine Educators Association Annual Conference, the Association of Zoos and Aquariums Annual Conference and the Icelandic Whale Watching Association.  Levenson has a master’s degree in criminal justice administration from Boston University and a bachelor’s in zoology with a focus on marine science from the University of New England in Biddeford, Maine.